The real estate industry is grappling with a rise in personal attacks and uncivil behavior, both online and within professional circles, prompting organizations to take action. A recent examination of industry Facebook groups revealed a pattern of vitriol and targeted harassment, raising concerns about the culture within the profession. In response, the Cornerstone Association of Realtors board approved a resolution supporting the Elect Respect movement, aiming to promote respectful dialogue and protect public officials from abuse.
The Elect Respect Pledge
The Elect Respect movement, which began as a conversation among elected officials sharing experiences of online harassment, has expanded across Canada to include MPs, MPPs, mayors, and various organizations. The pledge encourages individuals and groups to treat elected officials and each other with respect in all spaces—public, private, and online. It explicitly rejects harassment, abuse, and personal attacks, urging participants to speak out when witnessing such behavior. The document emphasizes focusing political discussions on ideas and policies rather than individuals, and calls for building a culture where people from diverse backgrounds feel safe to engage in public life.
Cornerstone Association of Realtors endorsed the pledge earlier this year, citing its importance for democratic stability. The organization noted that while much of the uncivil behavior originates externally, internal conflicts among real estate professionals have intensified, with incidents captured on video and shared publicly. The pledge’s principles align with existing professional standards, including the Realtor Code of Ethics’ articles on discrediting others and unbecoming conduct, which govern all Realtors in Canada.
Why Civility Matters
The erosion of civility, according to the source, threatens productive dialogue and democratic processes. False narratives and polarization often overshadow substantive debate, with online “keyboard warriors” prioritizing volume over truth. For real estate associations, attracting capable leaders is critical—not those who cater to cliques or special interests. Volunteer leaders invest significant time and resources to improve the ecosystem, and uncivil environments risk deterring qualified candidates from serving.
The author highlights that constructive criticism remains essential for growth, provided it focuses on issues rather than individuals. Cornerstone itself has criticized other organizations but maintains a policy of addressing problems without personal attacks. A colleague reported spending significant money to develop a three-hour professionalism course that, at the end of the day, boils down to “playing nice.” Regulatory frameworks already exist to address misconduct, including legal recourse for violations.
Modeling Change
The real estate industry is well-positioned to lead by example in restoring civility. By endorsing the Elect Respect pledge, Cornerstone signals a commitment to supporting respectful environments both within and beyond its membership. The organization encourages other associations, brokerages, and individual members to adopt the same principles. The source notes that internal conflicts often stem from public disputes, such as those captured on video, which harm the profession’s reputation and deter collaboration.
Ensuring Constructive Feedback and Protection for Elected Officials
Organizations emphasize rejecting harassment, abuse, and personal attacks, urging public figures to focus political discussions on ideas and policies rather than individuals. Authorities are called upon to protect elected officials facing abuse or threats, reinforcing the need for integrity and respect in public life. Additionally, individuals are encouraged to model the highest standards of conduct and support leaders who demonstrate similar integrity.
