Agents can improve their weekly seller update by focusing on four specific questions rather than creating complex presentations or new software. This approach helps clients understand market changes and decide on their next steps without overwhelming them with raw data.
The Four-Question Framework
Taylor Hack outlines a repeatable structure for these updates. He starts by asking what changed, then connects that to how it affects the specific listing. He follows this by listing the options and finishes with a clear recommendation. This sequence ensures the seller is not just informed but also guided.
The first question requires a review of new competing listings, price adjustments, and pending sales. Hack notes that a new option for buyers can alter their choices, while a price change affects how a seller’s home compares.
A list of sales provides information, but explaining how those sales influence the next decision provides actual utility. Hack argues that a client needs to see how these external factors alter their own plan, rather than just seeing a collection of links.
Connecting to the Client
The final step in Hack’s method is delivering a clear recommendation. Sellers often notice when a neighbor reduces their price, but they need an agent to explain whether this impacts their own strategy. Hack suggests supporting a proposed change with the reasons behind it so the client can respond to a specific action rather than guessing a path forward.
The goal is not to generate a new decision every week. Instead, the agent aims to keep the seller informed enough to understand the advice when a decision does come. This reduces the pressure to act immediately while ensuring the client is ready when the right opportunity arises.
Reaching Both Decision Makers
Hack sends his video by email so both people involved in the transaction can hear the same message. He includes links to the properties discussed and follows up by phone when needed. This prevents relying on one person to retell the agent’s advice to the other.
Practical Execution
Hack’s update is usually a face-to-camera video sent via Loom. He keeps the process small enough to repeat weekly. Graphics and complicated setups are not required.
For the next update, agents should start with a clear outline, the relevant property links, and their camera. Protecting the personal recommendation the client needs from you is the most important part of the process.
